How to do Market Research For Small Business?
Market Research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. There are many ways to conduct market research , but most small businesses use one or more of these five methods: 1. surveys 2. interviews 3. focus groups 4. target marketing 5. business intelligence How to do Market Research For Small Business? As a small business owner, you can't afford to waste time and money on marketing efforts that don't pay off. That's why market research is so important. By taking the time to understand your target market and what they want, you can create a marketing strategy that will attract customers and help your business grow. The